Take heart, fellow Green builders, realtors and marketers. After 3 weeks of Flagler Palm Coast Parade of Homes the numbers are in – and Green is apparently Hot. Our green model at 76 Eric Drive in Palm Coast not only got the recognition of our peers in the building industry by garnering the Grand Award – it got a lot more consumer traffic than most other homes that were featured in this year’s parade, and about twice as many people as our other green model received last year. Of course some of these people were in the “just looking” category. I’ll even say, quite possibly, most of them were – but their curiosity was definitely an indication of better things to come for green builders, at least in our area.
The level of consumer knowledge about green construction was also significantly up from last year’s, and more questions were pointed to the economics of green living than to the choice of tiles or particulars of architectural detailing. It is encouraging, to say the least, to actually watch consumers enthusiastic about these homes for all the right reasons. After all, the choice of tiles, wall colors or even the overall layout of one’s dream home can all be changed at the stroke of a pen – the proverbial brick and mortar, the actual construction of the home cannot. . . and for the first time in my career, consumers are actively evaluating the “brick and mortar” the builders use.
So if any Green Builders out there are struggling, write a few blogs, talk about the advantages of Green Homes, and the consumers will, indeed, find you, because by all indications – they are actively looking at Green Options from the ground up.
Green is, indeed, red hot to those who matter most – our customers. Here is to our Green Future – Now.
www. myfloridagreenhome
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